Slogans Reviewed & Repurposed

📅 October 31, 2020

The Slogan.

It usually is introduced like this: “Well, you know what they always say…

“…when the going gets tough, the tough get going.”

“…never put off till tomorrow what you can do today.”

“…those who fail to plan, plan to fail.”

Who does not have a mental catalogue of good, useful slogans to resort to when you do not know what else to say, to rely on as filler in a conversation, to recall them with fondness from childhood days?

“Remember how Dad used to always say…?”

Or there were those memorable commercials, most of which have to do with food.

Wendy’s. “Where’s the beef?”

M & M’s. “Melts in your mouth, not in your hand.”

Rice Krispies. “Snap, crackle, pop.”

Trix. “Trix are for kids.”

If you’re not mature enough to remember the Alka Seltzer commercial featuring the unfortunate overeater, you might want to look for them on YouTube.

“I can’t believe I ate the whole thing.” Alka-Seltzer [You might also want to look at, “Mama Mia, That’s a spicy meatball.” A classic.]

Some slogans inspire our confidence.

Allstate. “You’re in good hands with Allstate.”

Fed-Ex. “When it absolutely, positively has to be there overnight.”

Timex. “Takes a lickin’ and keeps on tickin.’

Geico. “So easy a caveman can do it.”

Today, in our final discussion about slogans, let’s re-purpose a few.

Adidas. “Impossible is nothing.”

Luke 18:27. The things which are impossible with men are possible with God.

Airbnb. “Belong anywhere.”

Ephesians 1:6
To the praise of the glory of his grace, wherein he hath made us acceptable in the beloved.

Apple. “Think different.”

Romans 12: 2 And be not conformed to this world, but be transformed by the renewing of your mind…

Philippians 2:2-3, 5 Fulfil ye my joy, that he be like-minded, having the same love, being of one accord, of one mind. Let this mind be in you, which was also in Christ Jesus.

Lexus. “The relentless pursuit of perfection.”

Philippians 3:13 Brethren, I count not myself to have apprehended: but this one thing I do, forgetting those things which are behind and reaching forth toward those things which are before.

1 Corinthians 9:24 Know ye not that they which run in a race, run all, but one receiveth a prize.

2 Timothy 2:4 No man that warreth entangleth himself with the affairs of this life, that he may please him who hath chosen him to be a soldier.

Nike. “Just do it.” [This, by the way, no matter what site you search, is deemed the most popular, effective slogan in history.]

Deuteronomy 31:6 Be strong and of a good courage, fear not, nor be afraid of them: for the Lord thy God, he it is that doth go with thee: he will not fail thee, nor forsake thee.

Joshua 10:25
And Joshua said unto them, Fear not, nor be dismayed, be strong and of good courage…

Daniel 11:32. …the people that do know their God shall be strong and do exploits.

Ephesians 6:10-11 Finally, my brethren, be strong in the Lord, and in the power of his might.

Put on the whole armor of God, that ye may be able to stand against the wiles of the devil.

We will leave Frosted Flakes, which are grrrrrrreat; Wheaties, the breakfast of champions, Campbell’s soup, which is mmm, mmm good; and finger lickin’ good Kentucky Fried Chicken for another day.

In the meantime, don’t leave home without your AmEx card, remember your Energizer batteries, so you can keep going and going and going, and if you’re part of the new generation and spill your Pepsi, well, there’s always Bounty, the quicker-picker-upper.

By the way, what’s in your wallet?


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Holly Bebernitz

Native Texan Holly Bebernitz moved to Jacksonville, Florida in 1967. After thirty years of teaching speech, English, and history on the secondary and college levels, she retired from classroom teaching to become a full-time grandmother. The change in schedule allowed the time needed to complete the novel she had begun writing in 1998. When Trevorode the Defender was published in March 2013, the author realized the story of the Magnolia Arms was not yet complete.


Semi-Finalist - 2021 Royal Palm Literary Award Competition - Florida Writer's Association